Vice President of Marketing 

Job Description: Vice President of Marketing

Position: Full-Time Employee

Send Resumes to: HumanResources@Inxitehealth.com

 

Overview

InXite Health Systems is a healthcare innovation company led by veteran entrepreneurs and thought leaders in information sharing. We are committed to improving the health of the nation, through better healthcare coordination. Our Mission: To connect and collaborate with all stakeholders in the U.S. healthcare system, providing the technology, services and expertise needed to fully operationalize and optimize patient-centered coordinated care. Our offerings promote and enable team-based care coordination, population health management and research and development; core pillars of healthcare reform.

Ours is a fast-moving, dynamic work environment. We help one another. We foster a culture in which intelligent risks are taken and set-backs are seen as the inevitable cost of pushing limits and trying new things. If you want the excitement of making a major difference and the confidence that comes from working with an experienced leadership team, then we should talk.

 

Diversity and Inclusion

We are committed to nurturing an inclusive environment that entices, engages and retains the best possible talent. We value the diverse experiences and backgrounds of all our people, as we know that our success depends on the active the sharing of a variety of perspectives and new ideas.

 

Equal Opportunity Employer

InXite Health Systems is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. InXite Health Systems is also committed to compliance with all fair employment practices regarding citizenship and immigration status. InXite Health Systems is an E-Verify company. 

 

Job Summary

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

The ideal candidate has a solid Marketing background and work experience managing a variety of consumer projects end-to-end, including paid advertising campaigns and digital marketing techniques. The VP of Marketing will report directly to the CEO and will oversee the internal Marketing team. To be successful in this role, you should be highly professional. You should also play a significant role shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

The ideal candidate has a solid Marketing background and work experience managing a variety of consumer projects end-to-end, including paid advertising campaigns and digital marketing techniques. The VP of Marketing will report directly to the CEO and will oversee the internal Marketing team. To be successful in this role, you should be highly professional. You should also play a significant role shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

 

Qualifications

• Bachelor’s degree required

• Master’s degree in relevant field desired

• Deep understanding of consumer/patient marketing in the Healthcare industry

• Specific experience in creating industry-changing brand and experience partnerships, PR campaigns, events, and social media content

• Previous experience in leading robust research and analytics programs with the ability to generate new knowledge, approaches and consumer understanding

• Consumer-Centric: Intense consumer focus; intrinsic ability to get to the heart of consumer issues and win by anticipating their wants and needs

• Strong Project Management skills from start through tracking and optimization

• Amazing self-starter, who's curious and knows how to move fast

• Solid verbal and written communication and organizational skills

• Proven brand builder with 5 plus years of progressive B2C marketing experience and success leading integrated marketing & advertising campaigns

• Must have expertise in brand launches and/or relaunches both conceptually and strategically

• Must be a results-oriented, ROI driven marketer who can tie investments back to business growth

• Strategic "Doer": Naturally proactive with a strong strategic mind grounded in the consumer viewpoint and untapped opportunities for the businessBachelor’s degree required


Responsibilities

• Develop and implement a cohesive marketing plan to increase brand awareness

• Responsible for creation and execution of InXite’s Consumer strategic marketing plan, including strategies and tactics to support B2B and B2C efforts

• Lead and develop relationships with key third-party agencies, vendors and consultants needed to support annual consumer marketing plans

• Develop insights from marketing research, data analytics and marketing analytics, and incorporate into marketing strategy and tactics

• Participate in idea exploration with team members to facilitate development of innovation

• Develop campaigns, including direct marketing, mass media, marketing collateral, digital advertising and social media efforts to support the product promotions your team creates

• Effectively manage the marketing annual budget and execute to drive return on marketing spend

• Review new technologies and keep the company at the forefront of developments in digital marketing

• Prioritize marketing projects and allocate resources accordingly

• Conduct market analysis to identify challenges and opportunities for growth

• Provide guidance and ideas to organize effective marketing events

• Forecast hiring needs for the Marketing department

• Participate in the quarterly and annual planning of the company’s objectives

• Clarifies and simplifies complex information, spotting trends and possibilities that lead to new business opportunities

• Team player that will "roll up the sleeves" to get the work done

Contact Us

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1 E. Campus View Boulevard | Suite 320
Columbus, OH 43235
614-408-1680

info@inxitehealth.com